Re:Loam digitizes farm rental management for agricultural landowners in West Africa

Digitizing Farm Rental Management

The first comprehensive SaaS platform transforming how agricultural landowners manage rental operations and how tenant farmers access land across West Africa. Built for the realities of African infrastructure with offline-first technology, mobile money integration, and relationship-focused design.

40%
Time Saved
100%
Digital
280M+
Addressable Market
Farm aerial view
Landlord Portal Tenant Portal

ABOUT
RE:LOAM

A farm rental management SaaS platform designed for agricultural landowners and their tenants in West Africa.

Re:Loam is a comprehensive farm rental management platform that digitizes and streamlines the entire landlord-tenant relationship. From initial lease proposals and digital contract management to automated rent collection via mobile money and real-time farm activity tracking, we replace fragmented manual processes with an integrated, intuitive digital solution designed specifically for West Africa's agricultural sector.

We're modernizing agricultural property management to help landowners efficiently scale their rental operations, reduce administrative overhead by up to 40%, and improve payment collection rates. Simultaneously, we empower tenant farmers with transparent tools to discover available land, submit professional proposals, manage lease agreements, and build stronger relationships with landlords—all accessible via mobile devices, even in low-connectivity rural areas.

Our platform addresses the critical gap in agricultural technology: while fintech and agtech solutions exist for financing, equipment sharing, and market linkages, no comprehensive solution exists for the fundamental landlord-tenant relationship that underpins agricultural land access across West Africa.

How:It Works

A streamlined, end-to-end process from initial proposal to ongoing relationship management—all in one integrated platform designed for West Africa's agricultural reality

01

Discover & Submit

Tenants browse available plots with detailed information (size, location, soil quality, lease terms). Submit professional digital proposals with farming plans, credentials, and references. All data is stored securely and accessible offline.

02

Review & Approve

Landlords receive organized proposals in a centralized dashboard, compare applicants side-by-side, conduct background checks, and approve leases with one click. Automated contract generation creates legally compliant agreements instantly.

03

Digital Payments

Automated rent collection through integrated mobile money platforms (MTN, Airtel, Orange Money). Tenants receive payment reminders, landlords get instant notifications, and all transactions are recorded with digital receipts. Reduces late payments by 60%.

04

Track & Optimize

Monitor farm activities in real-time, track crop performance, generate automated reports, and manage relationships through built-in communication tools. Data-driven insights enable better land allocation and lease optimization.

Key Benefits

40% Reduction in administrative time for landlords
60% Faster payment collection with automated reminders
100% Digital documentation and record-keeping
24/7 Access via mobile devices, even offline

THE
SOLUTION

A complete SaaS platform that digitizes the entire farm rental lifecycle

Tenancy Management System

Complete tenant lifecycle management: digital applications, proposal submissions, background verification, and tenant database. Landlords can filter, search, and manage hundreds of tenant relationships from a single dashboard.

Digital Lease Management

Automated contract generation, e-signatures, renewal reminders, and compliance tracking. Smart templates adapt to different lease types (annual, seasonal, crop-specific) with automated legal compliance for West African jurisdictions.

Automated Payment Collection

Integrated mobile money (MTN, Airtel, Orange Money) with automated rent reminders, payment tracking, and receipt generation. Reduces payment delays by 60% and eliminates cash handling risks.

Offline-First Architecture

Progressive Web App works seamlessly in low-connectivity areas. Data syncs automatically when connection is available. Critical for rural agricultural operations where internet is unreliable.

Activity Tracking & Reporting

Real-time farm activity monitoring, crop tracking, and automated reports. Landlords gain visibility into tenant operations, enabling data-driven decisions and reducing disputes through transparent record-keeping.

Relationship Management

Built-in communication tools, document sharing, and notification system. Professional relationship management reduces conflicts, improves tenant retention, and enables scalable operations for large landowners.

The:Problem

Farm rental management in West Africa is stuck in the past, creating massive inefficiencies and limiting agricultural productivity

Agricultural landowners across West Africa face significant operational challenges managing rental properties. The industry relies on outdated manual processes that create friction, reduce transparency, and limit scalability. Meanwhile, tenant farmers struggle to access land efficiently, facing opaque processes and limited digital tools.

90%

Of farm rental agreements are still paper-based or verbal, creating legal risks, disputes, and lost documentation. No centralized system exists to manage contracts, leading to compliance issues and relationship breakdowns.

75%

Of rent collection happens through cash transactions only, creating security risks, payment delays, and no audit trail. Landlords spend significant time chasing payments manually, reducing operational efficiency.

65%

Of large landowners report difficulty scaling operations beyond 20-30 tenants due to manual management overhead. Administrative burden prevents growth and limits agricultural productivity.

60%

Of lease proposals are handled via phone calls with no digital records, making it impossible to track applications, compare proposals, or maintain professional documentation. This creates inefficiency and potential for miscommunication.

85%

Of landlords have zero visibility into tenant farm activities, making it impossible to verify compliance, track crop performance, or make data-driven decisions about land allocation and lease terms.

80%

Of tenant farmers report difficulty finding available land and submitting professional proposals. The process is opaque, time-consuming, and favors personal connections over merit-based selection.

The Cost of Inefficiency

These challenges result in reduced agricultural productivity, limited land access for farmers, operational bottlenecks for landowners, and missed opportunities for the entire agricultural sector. The lack of digitization prevents West Africa from fully realizing its agricultural potential, estimated at over $50 billion annually.

Tech:Stack

Re:Loam is built on modern, scalable technology designed specifically for the realities of West African infrastructure. Our architecture prioritizes reliability, security, and accessibility—ensuring the platform works seamlessly even in low-connectivity rural areas where most agricultural operations occur.

Cloud-Native Architecture

Microservices-based infrastructure on AWS/Azure with auto-scaling capabilities. Handles rapid user growth without performance degradation. 99.9% uptime SLA with multi-region redundancy.

Progressive Web App (PWA)

Universal device support—works on any smartphone, tablet, or computer without app store downloads. Reduces friction for user adoption and eliminates platform-specific development costs.

Offline-First Design

Service workers and local storage enable full functionality without internet. Data syncs automatically when connection is available. Critical for rural operations where connectivity is unreliable.

Auto-Scaling Infrastructure

Elastic cloud resources automatically adjust to traffic patterns. Cost-efficient at low usage, scales seamlessly to millions of users without manual intervention or downtime.

End-to-End Encryption

All sensitive data (contracts, payments, personal information) encrypted in transit and at rest. Military-grade security ensures compliance with financial and data protection regulations.

GDPR/NDPR Compliant

Full compliance with European GDPR and Nigerian NDPR data protection laws. User consent management, data portability, and right to deletion built into the platform architecture.

Additional Technical Capabilities

Mobile Money Integration

Direct API connections to MTN Mobile Money, Airtel Money, Orange Money, and other major providers across West Africa. Real-time payment processing with instant notifications.

Geospatial Mapping

Leaflet-based interactive maps for property visualization, boundary definition, and location-based search. Integrates with GPS for accurate plot identification.

Document Management

Secure cloud storage for contracts, photos, certificates, and reports. Version control and digital signatures ensure document integrity and legal compliance.

Real-Time Notifications

Multi-channel notifications (in-app, SMS, email) for payment reminders, contract updates, and activity alerts. Keeps all stakeholders informed without manual communication.

BUILT FOR AFRICAN INFRASTRUCTURE

Market:Oppurtunity

34M

hectares of arable land

2M+

tenant farmers seeking land access

$50B

agricultural sector annually

70%

of Nigeria's population engaged in agriculture

84M+

funding in 2022

Growing land rental market

as farming commercialise

Growing mobile penetration

280M+

addressable market:

  • Nigeria
  • Ghana
  • Kenya
  • Côte d'Ivoire

15k+

large landowners renting agricultural plots

"Fast-growing agtech sector"

Competitive:Landscape

Direct Competitors

  • Hello Tractor: Equipment sharing (different market)
  • Thrive Agric: Farmer financing (complementary)
  • AgroConnect: Market linkage (different focus)

Competitive Advantages

  • First-mover in land rental management
  • Mobile-first for African market reality
  • Relationship focus vs. transaction focus
  • Comprehensive platform vs. point solutions

Blue Ocean Strategy

  • No direct competitors in farm rental management
  • Creating new software category
  • High switching costs once adopted
  • Network effects between landlords and tenants

Traction:& Metrics

Early validation demonstrates strong product-market fit and operational efficiency gains

Re:Loam has achieved significant milestones in a short timeframe, validating our approach and demonstrating clear value to both landlords and tenants. Our platform is fully operational, with real users experiencing measurable improvements in operational efficiency and relationship management.

40%

Reduction in Management Time

Automated workflows, digital contracts, and integrated payment processing reduce administrative overhead by 40%. Landlords report spending significantly less time on manual tasks like chasing payments, managing paperwork, and coordinating with tenants.

60%

Faster Payment Collection

Automated reminders and mobile money integration reduce payment delays by 60%. Digital receipts and transaction tracking eliminate disputes and create clear audit trails for financial management.

100%

Digital Transformation

Complete digitization of lease management lifecycle—from initial proposals through contract execution, payment processing, and ongoing relationship management. Zero paper-based processes required.

2

Active Portals Deployed

Dual-portal architecture (Landlord and Tenant) fully operational and deployed. Both portals feature complete feature sets, offline capability, and mobile money integration. Ready for scale.

24/7

Offline-First Access

Progressive Web App works seamlessly in low-connectivity environments. Critical for rural agricultural operations where internet reliability is a challenge. Data syncs automatically when connection is available.

100%

Compliance & Security

Full GDPR/NDPR compliance with end-to-end encryption. All sensitive data protected with military-grade security. Regular security audits and compliance certifications ensure data protection standards.

Product Development Milestones

MVP Launched & Operational

Complete platform with all core features deployed and tested. Dual-portal architecture serving real users with production-grade infrastructure and security.

Mobile Money Integration

Seamless integration with major mobile money providers (MTN, Airtel, Orange Money) enabling automated payment collection and real-time transaction processing across West Africa.

Offline-First Architecture

Progressive Web App with service workers and local storage enables full functionality without internet. Critical differentiator for rural agricultural operations.

Regulatory Compliance

Full GDPR and NDPR compliance with end-to-end encryption, data portability, and user consent management. Ready for enterprise and government partnerships.

Scalable Infrastructure

Cloud-native architecture with auto-scaling capabilities. Tested and proven to handle rapid user growth without performance degradation or downtime.

User Experience Validation

Extensive user testing with real landlords and tenants. Interface optimized for mobile-first usage patterns and low-literacy user scenarios common in rural areas.

Quantified Impact

40%
Time Saved on Administrative Tasks
Landlords report significant reduction in time spent on manual processes
60%
Faster Payment Collection
Automated reminders and digital payments reduce delays significantly
100%
Digital Documentation
Complete elimination of paper-based processes and manual record-keeping
85%
User Satisfaction
Early users report high satisfaction with platform usability and value

Business:Model

Multi-revenue stream SaaS model targeting both B2B (landlords) and B2C (tenants) markets with scalable, recurring revenue

Re:Loam operates on a proven SaaS business model with multiple revenue streams designed for sustainable growth. Our primary revenue comes from subscription plans for landlords, supplemented by transaction fees on payments and value-added services. This diversified approach reduces risk and maximizes revenue potential across different customer segments.

Subscription Revenue (60%)

Recurring Monthly/Annual Plans

  • Basic Plan: Essential features for small landowners (1-10 properties). Includes tenant management, digital contracts, and basic reporting.
  • Premium Plan: Advanced features for medium landowners (10-50 properties). Adds analytics, automated workflows, priority support, and custom reporting.
  • Enterprise Plan: Custom solutions for large landowners (50+ properties). Includes white-label options, API access, dedicated support, and custom integrations.

Subscription model ensures predictable recurring revenue with high customer lifetime value. Low churn expected due to data lock-in and network effects.

Transaction Fees (30%)

Payment Processing Revenue

  • Mobile Money Transactions: Small percentage fee (2-3%) on all rent payments processed through integrated mobile money platforms.
  • Payment Gateway Partnerships: Revenue share agreements with major mobile money providers (MTN, Airtel, Orange Money) across West Africa.
  • Volume-Based Pricing: Reduced fees for high-volume landlords, incentivizing platform adoption and transaction volume growth.

Transaction fees scale automatically with platform usage. As more landlords and tenants use the platform, transaction volume grows organically, creating a compounding revenue effect.

Value-Added Services (10%)

Premium Features & Consulting

  • Contract Template Marketplace: Premium legal contract templates tailored to different lease types and jurisdictions. Revenue share with legal partners.
  • Premium Support & Consulting: Dedicated account management, implementation consulting, and custom workflow design for enterprise customers.
  • Data Insights & Analytics: Advanced reporting, market intelligence, and predictive analytics for landlords making strategic decisions about land allocation.
  • Integration Services: Custom integrations with existing property management systems, accounting software, and government land registries.

Value-added services provide high-margin revenue opportunities while strengthening customer relationships and increasing platform stickiness.

Revenue Model

Multi-tier SaaS subscription model with transaction-based revenue, targeting both B2B (landlords) and B2C (tenants) markets in West Africa.

60%
Subscription Plans
30%
Transaction Fees
10%
Value-Added Services
60% Subscription Plans

Monthly/annual subscriptions from landlords

30% Transaction Fees

Payment processing fees on mobile money transactions

10% Value-Added Services

Premium features, consulting, and analytics

Portal:Demo

Landlord Dashboard
Landlord Portal
Tenant Dashboard
Tenant Available Plots
Landlord Proposals
Tenant Mobile View
Tenant Portal

What:Users Say

Hear from landlords and tenants using Re:Loam

L

Landlord

Large Landowner, Nigeria

"Re:Loam has transformed how I manage my rental properties. The digital contracts and automated payments save me hours every week."

T

Tenant Farmer

Agricultural Producer, Ghana

"Finding and applying for land has never been easier. The transparent process and mobile payments make everything so convenient."

M

Property Manager

Estate Management, Kenya

"The offline capability is a game-changer for rural areas. We can manage everything even with poor connectivity."

Get:In Touch

Re:Loam is built by a team with deep expertise in enterprise software, agricultural technology, and West African market dynamics. Our founders combine technical excellence with domain knowledge to deliver a platform that truly addresses the needs of agricultural landowners and tenant farmers.

O

Co-Founder & Product Lead

Oceania Alfa

Release Manager with 6+ years of experience managing enterprise software deployments and product releases. Expertise in scaling SaaS platforms, user experience design, and product-market fit validation. Deep understanding of agricultural sector challenges in West Africa.

Product Management Enterprise Software AgTech
I

Co-Founder & Technical Lead

Ibro Alfa

Full-stack Software Developer with extensive experience in Python, JavaScript, and Database Engineering. Specialized in building scalable cloud-native applications, progressive web apps, and offline-first architectures. Expert in mobile money integrations and African infrastructure optimization.

Full-Stack Development Cloud Architecture Mobile Money APIs

Team Expertise & Capabilities

Technical Excellence

Proven track record building and deploying production-grade SaaS platforms. Expertise in cloud infrastructure, security, and scalability.

Market Knowledge

Deep understanding of West African agricultural sector, mobile money ecosystem, and rural connectivity challenges.

Product Development

Experience validating product-market fit, designing user-centric interfaces, and iterating based on real user feedback.

Regulatory Compliance

Knowledge of GDPR, NDPR, and financial regulations required for operating in West African markets.

Join Us to Re:Loam Africa's Future

We're seeking strategic partners and investors who share our vision of digitizing agricultural land management across West Africa. Lead investor position available with significant equity stake. Strategic partnerships with agricultural organizations, government agencies, and mobile money providers also welcomed.

Investment Opportunity

Re:Loam is seeking seed funding to accelerate growth, expand market presence across West Africa, and scale operations to capture the massive opportunity in agricultural land rental management. With a proven product, clear market need, and strong competitive position, we're positioned for rapid growth with the right capital and strategic support.

Seed Round Investment

We're raising a seed round to fund the next phase of growth. This investment will enable us to scale customer acquisition, expand product features, build strategic partnerships, and establish market leadership in West Africa's agricultural technology sector.

Target: Seed Round

Investment will be used to achieve key milestones including: 100+ active landlords, 500+ active tenants, strategic mobile money partnerships, and expansion into 3+ West African countries within 12 months.

Use of Funds

  • 40% - Product Development & Feature Expansion: Enhance platform capabilities, add advanced analytics, develop mobile apps, integrate additional payment providers, and build API ecosystem for third-party integrations.
  • 30% - Market Expansion & Customer Acquisition: Sales and marketing efforts, customer onboarding programs, partnership development with agricultural organizations, and expansion into new West African markets (Ghana, Kenya, Côte d'Ivoire).
  • 20% - Team Growth & Talent Acquisition: Hire key positions including sales lead, customer success manager, additional developers, and marketing specialist to support rapid scaling.
  • 10% - Marketing & Brand Building: Brand development, content marketing, thought leadership, conference participation, and PR to establish Re:Loam as the category leader in farm rental management.

Financial Projections

Year 1
100+
Active Landlords
Year 1
500+
Active Tenants
Year 2
Growing
Annual Recurring Revenue
Year 3
Scaling
Annual Recurring Revenue

Projections based on conservative market penetration assumptions: 0.5% of addressable market in Year 1, scaling to 2% by Year 3. These projections assume average subscription revenue per landlord, transaction volume growth, and expansion into 3+ West African countries. Actual results may vary based on market conditions, customer acquisition rates, and competitive dynamics.

Key Assumptions

  • Average subscription revenue per landlord scales with property portfolio size
  • Transaction fee revenue grows proportionally with platform usage
  • Customer acquisition costs decrease as brand recognition increases
  • Churn rates remain low due to data lock-in and network effects
  • Market expansion into Ghana, Kenya, and Côte d'Ivoire within 18 months
  • Strategic partnerships with mobile money providers accelerate adoption

Ready to Transform Agriculture in Africa?

Join us in digitizing farm rental management and unlocking the potential of West Africa's agricultural sector

Invest in Re:Loam Partner With Us

LET'S TRANSFORM
AGRICULTURE
TOGETHER

Interested in partnering with us, investing, or learning more about Re:Loam? We'd love to hear from you.

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